Performance-First Ecommerce & Visual Web Experiences with Cloudinary

Photo of Colby Fayock
WhenSep 1, 1:30pm
WhereSunriver Resort
InstructorColby Fayock
CostFREE for attendees of CascadiaJS

Experiences on the web have grown increasingly visual, from displaying product images to interactive NFTs, but not paying attention to how media is delivered can impact Core Web Vitals creating a bad UX with slow loading pages, hurting your store’s conversion and potentially losing sales.

How can we effectively leverage media to showcase products creating engaging experiences for our store? We’ll learn about media’s role in ecomm and how we can take advantage of it while optimizing delivery.


  • Basic understanding of web technologies and React
  • Able to use git and npm on a personally available environment


  • Create a new demo application from a starting project
  • Learn how media impacts delivery
  • Use Cloudinary to optimize media delivery
  • Add advanced features to work with media in a modern project

About Colby Fayock

Colby Fayock helps others to learn by doing with JavaScript, React, and the static web. His work includes writing, video courses, two books, and working with the development community as a Sr Developer Experience Engineer at Cloudinary.

Cloudinary logo

Our Sponsors

platinum logo
Cloudinary logo
Courier logo
CircleCI logo
Vonage logo
Formidable logo logo
Contrast Secutiry logo
Circle logo
Codingscape logo
Begin logo
Turing School of Software and Design logo
Fictiv logo
Retool logo
Mux logo
Netlify logo
Stateful logo
Lacework logo
Fission logo
Nx logo
Appwrite logo
Postman logo
Xata logo
Datadog logo
LiveLoveApp logo
SeattleJS logo
Seattle Node.js Meetup logo
Seattle React.js meetup logo
Portland Angular.js Meetup logo
OpenJS Foundation logo
Code Day logo logo
Codefellows logo
1859 Ventures logo
200 OK logo
EDCO logo
TAO logo
106 Miles logo